Social Media Optimization


Social networks are fast becoming marketing tools that, when properly optimized, can bring traffic, leads, and sales to your business. Social media optimization (SMO) is the process of generating publicity through various social media networks and the primary platforms of Facebook, Twitter, Google+ and LinkedIn. SMO increases awareness about a business, brand, product, or service; it facilitates reach, engagement and amplification.

Your prospects and present customers are looking for you in social networks and by not optimizing your online social presence, you are giving the cold shoulder to prospects who are willing to be customers, and customers who would be loyal fans. You need to warm up your prospects and convert them as well as nurturing your current customers.

Studies show that 65% of respondents use social media to learn more about products, services, businesses, and brands. At i-Consulting Group we have the best people for leveraging social networks, via the primary four platforms, and also others such as YouTube, Pinterest and Blogger. Let us help with your social media optimization; the results can be outstanding.”