How do you promote yourself and your business right now? You most likely have a website and use content marketing and social media and are no doubt active in networking. But have you thought about a book? This is all about taking your marketing strategies to the next level to sell your expertise and skills.
With the huge expansion in self-publishing, writing a book is fast becoming one of the best ways to promote both your personal and business brands. Books are still growing in popularity despite the attractiveness of online digital information; the ebook is a fundamental part of that world. You can sell it of course, but you can also give away copies to prospective clients and offer downloads of your book on your website.
Here at i-Consulting Group we have a great team of ghost writers who have worked with clients on straight, non-fiction business books and also with people who have written a memoir as the means to set out their credentials. Writing a book really works to market you and your business!