Business marketing is all about selling products or services to other businesses, who then resell or use these products and services to support their own operations. Companies that act as suppliers or manufacturers may also integrate other business products into their own product offering to improve performance and functionality.
Business-to-business (B2B) marketing relies on product, price, placement, and promotion to competitively position the product offerings, promote the brand, and efficiently use company resources. The business market can be convinced to pay premium prices more if organizations know how to structure well their pricing and payment terms. This is particularly achievable if the company has a strong brand.
Work with i-Consulting Group to create a truly integrated business marketing strategy to ensure your products and promotional methods all complement and support each other and that you are maximizing the use of different channels to reach your target audiences. Our experience in sales force optimization and brand development will be essential since your success as a business marketer is highly dependent on their success.